Monday, 19 August 2013

The importance of advertising


Advertising is a form of communication used to communicate with specific consumers or group. It is used to persuade, create awareness, influence and also to encourage consumers. The are many reasons why the is creativity in advertising. Advertising has invaded every aspect of our day to day dealings, our conversations, our thoughts and to a certain extent control our behaviour as customers and consumers of goods and services. Most customers do rely upon advertisement when buying or goods or choosing certain services.Though advertising does not mean selling product not mean selling of products and services but it helps in increasing sales.When general public become curious to the product, services and goods under the hands they persuade people towards these brands and make them buy better brands. Advertising can be used to create brand awareness in general public and to make business more popular within the circle of potential buyers. In short advertising does not only give a proper awareness of brands but a nice introduction of companies as well.Attracting advertising increase the demands of public which directly boost sales of the brand.

With good visual effects it will attract the target audience attention that will creates interest by establishing feelings of desireb to bring about an action to purchase. It is preferable to include the brand name as 80% of readers read no futher than the headline. In a successful business advertising play an essential and important role, nothing can be achieved without advertisements   

15 comments:

  1. I agree with kekana tlou letebele when he said that is a tool to communicate with targetaudience.Advertising is the most important vehicle used by advertisers to create awareness of brand.Advertising influence people and help to generate sale

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  2. A good advertisement can make a break a brand. If you have a horrible ad then your company or brand will be seen as exactly that, horrible. So companies should really put in the much needed effort.

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  3. A brand can never go wrong with GOOD advertising, because it can achieve the aims and mission of the brand. The message being send out must be able to reach the audience in the way the advertiser intends and all the elements that are needed must be focused on in the creating process.

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  4. Advertising helps no brand can be just know, without a proper advertising, if the advertising methods are good then we can hope for better results.

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    1. well said Abram good advertising methods can produce positive results

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  5. Advertising is a great tool for business which can be used in many ways to promote the products and services of a business, and increase the brand image.

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  6. Advertising plays a significant role in helping us choose good brands and it has become a great way for companies to attract consumers

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    1. Yeah peace consumers needs to be attracted in companies

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  7. advertising is indeed good for growing your business because it is a tool of communication between the business and the publics

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  9. Advertising plays a role in helping organisations an businesses to market their products properly.But the remaning issue is that billboards,newspepers and television are seen by businesses as costly and that dicourages copmapanies to follow that route and whats your take on this comment?

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  10. the are many ways to advertise David i mean companies has two ways to advertise they can choose to use controlled or uncontrolled media exposure.

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  11. I should admit that I agree with you, most organisations wouldn't be recognised if it wasn't for advertising.

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